The Meet Market opens the Affiliate Summit show, an exciting opportunity for you to speed network with a number of affiliates and merchants who are there to share information on their products and services. Each table is a meeting spot to learn, network, close deals, and create partnerships and contacts.

The main conference follows on from this, and so far an exciting agenda has been lined up for exhibitors and tradeshow visitors alike. Hot topic seminar sessions include:

-The Future of Content Monetization and Publishing

-Advanced Affiliate Program Management & Analysis

-Affiliate Marketing in the Age of Social Media

For more on the sessions at ASW check out http://www.affiliatesummit.com/12w-agenda/

What’s On in Las Vegas?

What’s not going on in Las Vegas is more to the point!

If you find yourself with an ounce of time at the end of your Affiliate Summit days you might be tempted to venture out of Caesars Palace and visit some of the larger than life hotels on the Vegas strip. Or perhaps a spectacular Cirque Du Soleil show will feature in your agenda. http://www.cirquedusoleil.com/en/destinations/las-vegas/home.aspx

Additionally there are many fabulous places to eat, shop and visit. You’ll be spoilt for choice in the city that bills itself as ‘The Entertainment Capital of the World’.

Must-have information

Matomy Media Group will be exhibiting at Affiliate Summit West, January 8-10, 2012.

You can find us at Meet Market table KK and in the conference hall, booth #237.

For more information or to arrange a meeting with us at the show contact events@matomy.com

New Look

We upgraded the new Matomy Market website to feature a clean, modern feel with smooth navigation and an uncluttered look.  Both advertisers and publishers that come to the site will immediately understand the different affiliate marketing solutions we offer, and where they fit in to our network.  It’s easy to get to a registration page and sign up!

Special Offers

The Special Offers section, as well as a refurbished offers search page coming soon, allows publishers access to our vast inventory of high-quality affiliate programs and find out what we have to offer right on our site.  It’s a time-saving tool that provides affiliates with answers to that ever-important question: “What offers do you have?” without having to ask around the web or even log in.

Improved Social Life

We have integrated the Matomy Market company blog into the new site to make it easier to browse the hundreds of affiliate marketing articles we’ve written since the blog was first launched over 3 years ago.  As always, we invite our visitors to share our posts with others, leave comments and ask questions; we are listening!

Come Back Soon

Too often, a technology company’s website is simply a gateway to an account dashboard.  The new Matomy Market site was designed to update, engage and educate our clients and partners with the news and tools they need to do business.  From technology releases to training seminars, advertising exhibitions coverage to acquisitions, we have created a hub of activity that will not only draw advertisers and publishers in but will lead to greater business success for both.

ROASTe – Special Christmas Landing Page!
ROASTe is the one-stop shop for people who want the at-home gourmet coffee experience.  Earn payouts for 120 days when your referred user shops at ROASTe! Enjoy our easy sales flow, attractive website, and special promotions.

URL: www.roaste.com
Category: eCommerce; Food & Groceries
Countries: USA
Rate: 15% for coffee items; 5% for non-coffee items
Average sale amount: ~$50
Tracking: Script pixel; 120-day cookie
Sample URL: homepage LP; Xmas promotion, see product feed under program 43771

iMesh, iLivid and BearShare – New Christmas Banners!

iMesh is one of the most popular P2P software with millions of monthly installs worldwide.  iMesh offers its users unlimited access to more than 15 million songs and
videos, all for free. With iMesh you can socialize with millions of active
users, discover new artists, listen to DJ stations, sync with your iPod and
more.

Campaigns with holiday banners:

• ID 24911 – iMesh International CPL (Server-to-Server)
• ID 33571 – iLivid International CPL (Server-to-Server)
• ID 24901 – BearShare International CPL (Server-to-Server)

Category: Downloads & Web Services
Countries: International
Rates: Up to $0.80, Tier based
Tracking: Server implementation, 45 day cookie
Sample URLs: iMesh, BearShare, iLivid

Matomy Market Affiliate Services Manager, Noga Kaizerman, has many thoughts on the subject.  She and her team handle a large portion of Matomy Market affiliates, many of whom prefer to work independently on the platform, choosing their own offers and making decisions on their own.  Noga’s team pays close attention to the activity of these and all of the affiliate services affiliates, and make it their priority to grow their business.

What are some of the ways you help affiliates?

” First, we establish communication, which is the number one thing an affiliate can do to get the most from his network.  When I send an email to an affiliate who is showing a lot of potential, I look forward to getting the replies that say: Yeah I want to make more money, please help me!  It shows that the affiliate has initiative and is ready to work.  I say this because it’s not always one offer that will go bonanza and make him a ton of money.  But if they are willing to test some offers and try some different media types or a new vertical, chances are they will see a big improvement in their performance.”

Here are the questions that Noga and her team always ask an affiliate: ( “The more information you give us, the more we can help!”)

1.       How do you market?

2.       What is your business model?

3.       What are your needs from me ?

4.       What offers work for you?

5.       Who are your customers?

The Affiliate Services Department also issues The Performer (click here for the last issue), a newsletter that contains the best performing offers for every media type.  Not getting yours?  Send Noga an email and tell her to sign you up! Non-registered affiliates can browse Matomy Market’s thousands of offers by country or category on the FindIt page of our website.

The panelists chime in…

To continue the discussion, here are some ways that networks and affiliate managers can help their affiliates grow.  (This information is sourced from an ASW11 Session: Improving the Affiliate/Affiliate Manager Relationship)  The session was paneled by top industry insiders Todd Farmer (www.MyContentPro.com , www.affiliatemarketingplan.com ), Joe Sousa (Owner, Internet Marketing Associates), Jamir Birch ( CEO, www.JEBcommerce.com ), Jason Rubacky (Affiliate Development Manager, ShareASale) and Logan Thomson (CEO Blink Source).

They can provide:

• New Creatives
• Campaigns
• Products
• Payout Bonuses
• Hot Markets
• Test for the affiliate on specially-made sites to be able to tell them exactly which banners convert and in which place on the page.

Noga is quick to add: “It helps me tremendously when an affiliate sends me the following… ” :

• Feedback on what works
• Improvements for merchant’s site, leaks, shopping cart flow

Don’t ever call me again!!  I’m on skype…

Great advice for all networks and affiliate managers is to know the affiliate’s preferred way to be contacted.  Some don’t want to talk on the phone, etc.

• Email or IM is the preferred method – not daily, they are deleted.  No “Dear X”, but “How about that game last night?”
• Phone calls only for emergencies
• First contact is best in person: conference, or in snailmail, twitter
• Be organized: keep track of conversations and action items

Of course there are also annoying behaviors to which we say: Speak up! Complain to a superior if your affiliate manager:

1. Spams forums, your FB profile, or engages in comment spam
2. Talks before listening
3. Posts untrue statements
4. Hijacks threads, posts or competitor’s conversation
5. Pretends to know more than they do

So as not to end on a sour note, Noga has this to sum up: ” We want to help you make more money and become a real partner.  No email is ignored!  Get in touch and let’s do business.”

Although Matomy Media Group is no stranger to the ad:tech exhibitions around the world, the New York one always feels a bit different as it represents the heart of the industry.  After a “short” 11 hour flight crossing the Atlantic  from Tel Aviv, we finally made it to The Big Apple and it was great, as always.

Our expedition included people from various Matomy units such as our ad network Matomy Media, mobile advertising division Matomy Mobile, affiliate network Matomy Market & some of the folks from our branch Matomy LATAM in Madrid.

Our research team attended the Keynote presentations (click to see them online), got up to date with some of the market trends, and the rest of us took to floor to meet up with many of our existing partners.

We had vast discussions about the ongoing growth of our ad network Matomy Media, who has been growing rapidly throughout the last few years.

An interesting buzzword that was mentioned over and over again is click-to-call or pay-per-call which seem to be ramping up as an advertising model.

Moreover, the US marketplace keep showing a lot of interest in mobile activities through its channels.
It is very interesting to see how main activity in the US market are different than Europe; however, it is without a doubt that North America remain the biggest market in both traffic & revenue.

During the 2-day exhibition we had a chance to walk around the expo and enjoy some cool smoothies by Yahoo, an interactive appearance by a magician named Chad Long and have a drink at the beer garden with some old friends.

Overall, we had a successful conference that was well-organized and hosted in an amazing city – what else can you ask for ?

Don’t miss our next appearance: Affiliate Summit West in Las Vegas!

Author Uzi Arbiv is the Director of Performance Sales for the Matomy Market. You can contact him at uzi.a@matomy.com

See Uzi’s other posts:

Virtual Currency – Media Types for Online Games Applications

Social Games, Virtual Goods, and Monetization Opportunities: a 3-part series with Uzi Arbiv

It’s our second year making the contenders list for the Blue Book Guide to Ad Networks.  The survey asks for the Best CPA Network and Best Affiliate Networks, and we are asking you to give Matomy Market your vote.

 Check Adsmarket for best CPA Network and Best Affiliate Network!

The survey takes only 2 minutes to complete and you can take it here: http://www.surveymonkey.com/s/NNVVMX3

Over the last year, we’ve been through a lot together, including changing our name from Adsmarket to Matomy Market, opening new branches to serve our global publishers better, and adding CPS campaigns to our network which qualifies us as both a CPA and Affiliate Network.   If you’ve had outstanding management by a Matomy Market affiliate manager, nominate them.  If you value our offers, make it known!

Here’s the link again: http://www.surveymonkey.com/s/NNVVMX3

Thanks for participating and for standing by Matomy Market!

P.S. The folks at Revenue Performance apparently didn’t get the memo about our rebrand, so we are listed as Adsmarket.  Don’t be fooled!  Check Adsmarket and use both Adsmarket and Matomy Market in the free text sections.

The team arrived back with words about the show:

Shani Porat, Key Affiliates Team Leader: “This year was full of excitement, we met great partners new and old, attended some great lectures and of course had some great discussions and debates on where the market is going.  This year at a4u one of the major trends continues to be mobile advertising, and this is a trend Matomy is already a part of with our growing mobile division.”

Thanks to all our booth visitors, it was great seeing and talking with you!  We look forward to fostering the exciting new partnerships that came out of the event!

Up next… Matomy will attend Ad:tech Nov 9-10. We will exhibit in booth #1830 – Come and meet us!

What’s On at a4uexpo London?

Matomy Media Group will be exhibiting at a4uexpo, the largest Affiliate and Performance Marketing conference. Meet us at stand #44, October 18 & 19, London.

The fifth annual a4uexpo is being held at a brand new location, the Hilton Metropole, and with an expected 1300 international delegates in attendance it is the perfect opportunity for you to network and learn with others from the affiliate and performance marketing arena. http://www.a4uexpo.com/london/why-attend/

a4u is a two day event packed with over 40 sessions held by expert speakers and industry leaders addressing the current market trends, best practices and industry trends. If all this wasn’t enough, a4u will be hosting 2 networking parties, making sure you get the most networking value from the show. http://www.a4uexpo.com/london/speaker-list/

Make sure you check back in at the Matomy blogs to catch a post-show wrap-up!

What’s On in London?

There are thousands of things to do in the city’s capital! Among them are a number of top tourist attractions; the London Eye, Tower of London and Big Ben.  You will also find an array of exciting and interesting museums such as the Tate Modern on the prestigious Southbank and the National Gallery located in London’s famous Trafalgar Square. http://www.visitlondon.com/attractions/culture/top-ten-attractions

If you have some free time after the show you might be interested to take a trip down London’s bustling Oxford Street, where you’re shopping needs can be fulfilled day or night. When your legs begin to tire you won’t be caught short for a place to relax in one of the many cafes, bars and restaurants that surround you. http://www.streetsensation.co.uk/

Must have information:

Matomy Media Group will be exhibiting at a4uexpo October 18-19 stand #44.

To contact us or to arrange a meeting at the show email events@matomy.com

For all current Matomy Market Publishers, following the most recent system upgrade,
a new email will be automatically sent to update you of changes relevant to your
account, 6 times a day, every 4 hours.

What to expect in each email?

The email will update you of the following updates:

• Payout increases
• Payout decreases
• Notice before campaign deactivation
• Notice before program deactivation
• Notice before program restriction change
• As well as the following (rare!) events:
  • Deactivation cancellations (Programs / Campagins)
  • Cancellation of restriction change

The new email will replace your current emails (currently delivered individually twice a day):

• Notice before payout increase
• Notice before payout decrease
• Notice before program restriction change
• Cancellation of above events

Add us to your safe-list!
The emails will be sent to the notification email address that you have provided in
your Matomy Market account. So that you receive these important emails, please add:
no-reply@matomymarket.com (on behalf of Matomy Market Notifications) to your email provider’s whitelist.

If you want to change your notification email address, go to My Account > Email Notifications.

Feel Free to contact us with any question at affiliateservices@matomymarket.com

Bonjour!  Matomy Media Group will be exhibiting for the first time at E-Commerce Paris, booth #C3, September 13-15. Will you also be at one of the biggest e-commerce exhibitions in Europe?

With 550 exhibitors, the e-commerce show focuses on three major areas; e-commerce, digital marketing and logistics.

On offer at the exhibition are 350 conferences and 20 training sessions spanning the 3-day event. The ranges of talks are designed to provide a practical approach to the various sources of leverage for performance and the development of your online business. http://ecommerceparis.com/2011/index.php?option=com_ebsession&task=programme&Itemid=93

What’s On in Paris?

Saunter down the Champs Elysées or take a trip up the Eiffel Tower, a mere two among many Parisian sights. In a city that is steeped in ancient history, yet cited as one of the fashion capitals of the world, you will be spoilt for choice with what to do when you are not at the E-Commerce Paris show. http://en.parisinfo.com/

Paris is renowned worldwide for its gastronomy and the choice of cafes and restaurants is simply huge. For something a little special and tucked away in the heart of Saint Germain des Pres, Huitrerie Regis specializes in serving impeccably fresh oysters delivered directly from France’s Marennes-Oléron region on the Atlantic coast. http://huitrerieregis.com/

Must have information about E-Commerce Paris:

Matomy Media Group will be exhibiting at E-Commerce Paris, booth #C3 on September 13-15, 2011.

We are currently taking meeting requests for the show. Please email anna.l@matomy.com