Tel Aviv, Israel, April 7, 2011 - The Adsmarket Group announces the unification of its companies (Adsmarket, XTEND and Matomy) under one brand – the Matomy Media Group – to better reflect its integrated offer of providing one gateway to multiple media distribution channels, platforms, and technologies. Additionally, the Matomy Media Group has expanded its capabilities to support the growing need for mobile advertising as part of an all-inclusive digital media plan.
“The future of digital marketing is about managing and optimizing campaigns according to the user’s different brand touch points and not through marketing silos,” said Ofer Druker, CEO of the Matomy Media Group. “By providing advertisers with a single access to a complete digital advertising solution, we enable them to connect with users wherever they are and effectively optimize their audience reach, engagement and response.”
“With the synergy between the companies within our group, where 25% of our clients’ campaigns already benefiting from cross – group integration, this vision is becoming a reality at the Matomy Media Group,” added Druker.
“Recognizing the growing advertiser need to incorporate emerging media in their digital strategy, we have recently extended our platform to include mobile advertising,” said Adi Orzel, CEO of Matomy Market and Matomy Media. “Our ability to deliver highly effective mobile campaigns and seamlessly integrate them into the advertiser’s media plan is part of our approach to bring our clients a whole solution and game changing results”.
Matomy Media Group is a global provider of performance-based advertising solutions working with advertisers all over the world. Group brands include Matomy Market, formerly Adsmarket, one of the leading affiliate networks in Europe, Matomy LATAM, formerly Adsmarket LATAM, a localized affiliate network serving Spain and Latin America, Matomy Media, formerly Xtend Media, an online display ad network and SEM provider, Matomy Money, formerly Matomy, a provider of virtual payment solutions, and the newly formed Matomy Mobile, a provider of mobile advertising. Visit Matomy Media Group at ad:tech San Francisco, April 12-13, 2011, Booth #1305.
About Matomy Media Group
Matomy Media Group challenges the marketing status quo by enabling advertisers and agencies to optimize marketing performance across all digital media inventory and platforms, maximizing user engagement opportunities.
Working across web, social media and mobile platforms, Matomy Media Group offers brand and direct response advertisers as well as agencies a range of opportunities integrated through one gateway, including a performance-based affiliate management platform and network, display advertising, search marketing, , alternative payment solutions and mobile advertising.
Matomy Media Group serves 25 billion impressions per month for 500 of the world’s leading advertisers across 7000 publishers in 75 countries, and enables optimizing campaigns across digital media to ensure cost-effective, controlled and high quality results.
The Group brands includes Matomy Market, one of the leading affiliate networks in Europe, Matomy LATAM, a localized affiliate network serving Spain and Latin America, Matomy Media, a global display adverting provider, Matomy Money, a provider of virtual payment solutions, and the newly formed Matomy Mobile, a provider of mobile advertising solutions.
Matomy Media Group is a privately held company with over 200 employees.