Press

ADSMARKET AND XTEND MERGE UNDER ONE BRAND AS MATOMY MEDIA GROUP

Apr

Here’s a bit of PR for those of you who may not know what we’ve been up to recently:

Tel Aviv, Israel, April 7, 2011 - The Adsmarket Group announces the unification of its companies (Adsmarket, XTEND and Matomy) under one brand – the Matomy Media Group – to better reflect its integrated offer of providing one gateway to multiple media distribution channels, platforms, and technologies. Additionally, the Matomy Media Group has expanded its capabilities to support the growing need for mobile advertising as part of an all-inclusive digital media plan.

“The future of digital marketing is about managing and optimizing campaigns according to the user’s different brand touch points and not through marketing silos,” said Ofer Druker, CEO of the Matomy Media Group. “By providing advertisers with a single access to a complete digital advertising solution, we enable them to connect with users wherever they are and effectively optimize their audience reach, engagement and response.”

“With the synergy between the companies within our group, where 25% of our clients’ campaigns already benefiting from cross – group integration, this vision is becoming a reality at the Matomy Media Group,” added Druker.

“Recognizing the growing advertiser need to incorporate emerging media in their digital strategy, we have recently extended our platform to include mobile advertising,” said Adi Orzel, CEO of Matomy Market and Matomy Media. “Our ability to deliver highly effective mobile campaigns and seamlessly integrate them into the advertiser’s media plan is part of our approach to bring our clients a whole solution and game changing results”.

Matomy Media Group is a global provider of performance-based advertising solutions working with advertisers all over the world. Group brands include Matomy Market, formerly Adsmarket, one of the leading affiliate networks in Europe, Matomy LATAM, formerly Adsmarket LATAM, a localized affiliate network serving Spain and Latin America, Matomy Media, formerly Xtend Media, an online display ad network and SEM provider, Matomy Money, formerly Matomy, a provider of virtual payment solutions, and the newly formed Matomy Mobile, a provider of mobile advertising. Visit Matomy Media Group at ad:tech San Francisco, April 12-13, 2011, Booth #1305.

About Matomy Media Group

Matomy Media Group challenges the marketing status quo by enabling advertisers and agencies to optimize marketing performance across all digital media inventory and platforms, maximizing user engagement opportunities.

Working across web, social media and mobile platforms, Matomy Media Group offers brand and direct response advertisers as well as agencies a range of opportunities integrated through one gateway, including a performance-based affiliate management platform and network, display advertising, search marketing, , alternative payment solutions and mobile advertising.

Matomy Media Group serves 25 billion impressions per month for 500 of the world’s leading advertisers across 7000 publishers in 75 countries, and enables optimizing campaigns across digital media to ensure cost-effective, controlled and high quality results.

The Group brands includes Matomy Market, one of the leading affiliate networks in Europe, Matomy LATAM, a localized affiliate network serving Spain and Latin America, Matomy Media, a global display adverting provider, Matomy Money, a provider of virtual payment solutions, and the newly formed Matomy Mobile, a provider of mobile advertising solutions.

Matomy Media Group is a privately held company with over 200 employees.

Adsmarket Group member, Adsmarket LATAM, acquires Ergos Media in Mexico

Nov

Madrid, Spain November 2, 2010 – Adsmarket LATAM, a fast-growing performance company in Spain, Portugal and Latin America, recently acquired Ergos Media, the online media network leader in Mexico with strong presence in the whole Latin America. Ergos has developed 3 platforms to serve advertisers’ needs: BlinkDR, an ad network with strong performance element, Adverlatin, the first affiliate network in the region, and Premium, the branding division offering video and rich media products.

“Joining the Adsmarket Group will enrich our offering to our clients in the region and globally, enabling Ergos to benefit from the know-how and technology that Adsmarket Group brings, for the purpose of building the first performance-based online marketing company in Latin America” said Ulises Vazques, CEO and founder of Ergos.

In 2009, Adsmarket Group marked the LATAM territory as the next growing market and opened the Adsmarket LATAM offices, located in Madrid. “Our vision is becoming the major performance player in Latin America and Spain while targeting Mexico and Brazil as the two main markets in Latin and Central America for 2011”, says Jose Luis Valdivielso, Adsmarket LATAM CEO and a member of Adsmarket Group management, "The addition of Ergos to the group is a natural step in increasing our presence in Latin America and we are proud to have the privilege of doing so with Ulises, who brings with him a rich and long experience in the online industry.”

The Latin American market size is estimated at 200 MM users in the whole region, 30.6 MM in Mexico and 75.9 MM in Brazil. Latin America is an exciting market, with online advertising spend anticipated to more than double in the next four years, growing from $2 billion in 2010 to $4.2 billion in 2014*.
"Following the successful operation of Adsmarket LATAM and its impressive growth, we are making the next step towards building the first performance company to have a significant activity both in Europe and in South America” states Ofer Druker, CEO of Adsmarket Group.

*Sources: AMIPCI, Internet World Stats and The Global Intelligence Report, by eMarketer

About Adsmarket Group
Adsmarket Group is one of the leading international online marketing firms in Europe with a growing presence in both the North and South American Markets. With a wide range of online marketing expertise and integrated technologies, Adsmarket Group provides a comprehensive online marketing solution, including display advertising, a performance-based affiliate management platform and network, search marketing, and alternative payment solutions. Adsmarket offers its customers and partners end-to-end management of their online marketing activity to ensure cost-effective, controlled and high-quality results.
Adsmarket brands include Adsmarket, a performance-based affiliate network, XTEND a display ad-network, and Matomy, a provider of alternative payment solutions.
Adsmarket Group is a privately held company with around 160 employees.
For more information please visit http ://www .adsmarketgroup .com

Adsmarket Group to provide alternative payment solutions for social network applications, online freemium games and MMOs

Oct

Matomy, a provider of alternative payment solutions, joins

Adsmarket Group

Tel Aviv, Israel, October 6, 2010 – Adsmarket Group, a leading international online marketing firm, announces today the integration of an alternative payment solution to its range of online marketing solutions. Matomy, a provider of alternative payment methods, joins the Adsmarket Group. Menachem Salinas, formerly VP of Business Development and Sales at Adsmarket, has been appointed to CEO of Matomy.

Menachem Salinas joined Adsmarket in 2007, bringing over 8 years of experience in managing business to business and consumer revenue. Prior to his role at Adsmarket, Menachem was VP of Sales and Marketing at MSN Israel, where he managed product development teams, oversaw online marketing strategies and established and maintained relations with MSN managers across Europe. He also held the position of VP of Sales with themarker.com, a leading finance and business website.

“Menachem has a proven track record in driving revenue results.” said Ofer Druker, CEO of Adsmarket Group. He adds, “Bringing Matomy to the group will enable us to provide a complete solution to the Games sector, from marketing through to distribution and monetization. We are connecting all the important points of activity, both on the technological and service level.”

Matomy offers a turnkey platform to both publishers and advertisers, providing its clients with unique opportunities to channel revenue from both banner and offer advertising from a single source. Matomy’’s strength is derived from the company’s proprietary offer and currency exchange technology, which enables generating higher conversions within and outside of the offer wall.

About Adsmarket Group

Adsmarket Group is one of the leading international online marketing firms in Europe with a growing presence in both the North and South American Markets. With a wide range of online marketing expertise and integrated technologies, Adsmarket Group provides a comprehensive online marketing solution, including display advertising, a performance-based affiliate management platform and network, search marketing, and alternative payment solutions. Adsmarket offers its customers and partners end-to-end management of their online marketing activity to ensure cost-effective, controlled and high-quality results.

Adsmarket brands include Adsmarket, a performance-based affiliate network, XTEND, a display ad-network, and Matomy, a provider of alternative payment solutions.

Adsmarket Group is a privately held company with around 160 employees.
For more information please visit http://www.adsmarketgroup.com

Adsmarket Group Announces Organizational Changes, Expands Range of Online Marketing Solutions

Oct

Adsmarket, a leading international performance-based online marketing company, today announces an expansion of activity with the formation of Adsmarket Group. The group provides a comprehensive online marketing solution, including display advertising, a performance-based affiliate management platform and network, search marketing, and alternative payment solutions.

Adsmarket Group brands include Adsmarket, a performance-based affiliate management platform and network, XTEND, a display ad-network and search marketing firm, and Matomy, an alternative payment solutions provider.

Leveraging the strengths of Adsmarket Group brands, the alliance creates a synergy that will offer customers and partners end-to-end management of their online marketing activity and ensure cost-effective, controlled and high-quality results

Adsmarket Group CEO Ofer Druker says, “Our recent organizational changes reflect our deep understanding of the dynamic nature of the online marketing industry, and allow Adsmarket to maximize our customers’ online marketing activity potential.”

After serving as Adsmarket CEO since its inception in 2007, Ofer Druker will hold the position of CEO of Adsmarket Group. Adi Orzel, current CEO of XTEND, will assume additional responsibility as CEO of Adsmarket. Menachem Salinas, formerly VP of Business Development and Sales at Adsmarket, will be CEO of Matomy.

Adsmarket.com.cn Speaks Chinese!

May

Maybe you didn’t already know, but Adsmarket has offices in China. Guangzhou, to be precise.

We are happy to report that, as part of our localization efforts with our Chinese partners, the Adsmarket China interface (http://www.adsmarket.com.cn) now has both an English and Chinese option.

Now, our headquarters are in Tel Aviv, Israel. This means that Adsmarket Business Development Director Keren Marom, who moved to Israel from the US and learned to read, write and speak fluent Hebrew, is regularly faced with yet another mindnumbingly difficult language to understand when she travels to visit our partners in Guangzhou. But she takes it in stride…

A few weekly Happy Hours ago, Kwong from our China offices came for a visit. We think he enjoyed himself!

Keren and Kwong at Happy Hour

For more information about opportunities with Adsmarket China, please feel free to contact keren.m@adsmarket.com.

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