Following the opening of Matomy Market’s Amsterdam branch, I sat down with Remmert Oosterling, the Director of Sales, and asked him a few questions about online advertising in the BENELUX and Nordic markets, and what his plans are for the new Matomy offices. And by “sat down with” I mean that we emailed. But can’t you picture us all cozy like in a Dutch cafe? - Daneka Soudak
My first question is for those who are new to Matomy Market or maybe never heard of Matomy Media Group. Can you give me a brief history of what Matomy Market does, how it started, and the structure and purpose of the company?
Matomy Market is the affiliate marketing arm of Matomy Media Group. The group also has Matomy Media for our display clients, Matomy Money for virtual currency publishers, and Matomy Mobile, a mobile ad network. From 2006 until April of 2011 we were separate brands (Adsmarket, Xtend, and Matomy, respectively). In April we all came under the one brand name, Matomy. We are now able to easily bring an integrated advertising solution to our clients, and they benefit from the superior results we provide as well as the ability to promote their business on many platforms through one relationship.
What was strategic reasoning behind opening a branch in Amsterdam?
Our Amsterdam location is part of Matomy Market’s “glo-cal” vision. The Netherlands is considered a gateway for the BENELUX and Nordic countries, thus it is one of the most important expansion moves yet for Matomy Market. At the heart of this strategy is the understanding that as a true premium, international affiliate network, we maintain the most intimate and mutually beneficial relationships with our advertisers and affiliates by serving them locally.
Will the Amsterdam affiliates have the same Matomy Market experience?
Of course. Our platform is for all no matter where you are located. Just like McDonalds, you will enjoy the full power of Matomy Market no matter where the branch is.
Remmert, what does the future of online advertising look like for the Nordic and Benelux markets?
The Netherlands has always been up front in the performance-based marketing business. For more than 10 years already we see native networks growing constantly as well as international networks opening an office here. From The Netherlands the lines to Belgium and the Nordics are short. Now local companies are either being bought or specialize into a sub market. In order to differentiate as a new player we have to focus on details. Can you differentiate in technique? Can you bring additional traffic to an advertiser? Are you able to bring a new business approach to the advertiser? Etc. Again, everyday we see new advertisers stepping into the CPA market, all of them with their unique strategy. Bringing quality traffic, leads and sales for advertisers outside the conventional CPA affiliate industries, being able to optimize, based on advertiser’s feedback looking at every individual consumer. This is where our market is going to and where the men are separated from the boys.
How does your tie to Matomy Media Group benefit your affiliates and advertisers?
The Matomy Media Group offers a 360° approach. We have all media types available in-house so we are able to test and optimize every campaign before we bring it to the market. Working with Matomy is an instant big step ahead both for advertsiers as well as publishers.An advertiser can always consult with us and develop a well-converting performance campaign together with us. Test and optimize the conversion of the landing page, test and optimize the ROI (conversion from lead to paying customer) of each one of the traffic types and develop your selection of methods. The advertiser is always 100% sure he will benefit from his campaign before the campaign goes live in our network. As soon as he is live, we can bring volume anywhere in the world on all disciplines.
For publishers it’s very convenient to know every campaign we offer them has been tested and optimized and is already live on our own media. We don’t abuse our partners as testing animals, we only bring them those campaigns who already proved themselves as being moneymakers
What are your strongest categories and some of your advertisers?
Our advertisers are looking for expansion of their consumer base and want to benefit the full potential of being featured on display, email, search, social media, etc. We bring them interested consumers and buying customers. The categories (industries) they are in are predominantly Daily Deals, Travel and Gaming. But the category for us is not leading in our approach towards the advertiser market. If you are an advertiser that is setting up an customer loyalty database and is looking for the right target audience to yield, then collaborate with us and expand your database with continuous optimization based on your ROI and 100% no-cure-no-pay. If you are looking for names, Groupon, Travelbird, iBood and Vodafone.
How many commissions do you expect to pay out in 2011?
If we draw the current line towards the end of 2011 we will hit the 2.5 million. Euros, that is…
What resources do you have for your affiliates who are just starting out?
We have a variety of international, fast-converting, generic lead campaigns. If you have audience, we will bring them the right proposition so you make money with them. As said, you can be sure these campaigns work, since they’ve been tested out and optimized. Also, a tip, take your advantage from the fact we are still building up here in Amsterdam. Every publisher that signs up directly gets personal attention by a call or an email to map the potential. In this phase we are interested in everybody who has ideas on how to create added value online. In this business everybody learns new things every day. So, if you are an affiliate who is just starting out, feel free to get in contact and share your thoughts with us please.
How can affiliates work with you? Is it difficult to become an affiliate?
Sign up via matomymarket.nl and we’ll be in contact with you. Signing up takes you 2 minutes.
From left: Oosterling; Ilja de Boer, CS Manager; Koen Ruitjer, Publisher Manager; Matomy Bike!!